The good thing about doing pro-bono work is that you are able to experiment with different ideas and styles. With that in mind, I thought I would try something a little different so, I took a minimalist approach to this project. It seems as if everyone wants to put more, more, more into their designs, cramming in as much copy and imagery as possible. But, there’s something to be said for the “Less is More” adage. This surprisingly proved to be more of a challenging than I thought it would be. How do you say everything you want to say with the fewest marks possible? I’ve seen some minimalist posters where it’s just one ultra-simple, one color shape – but I can tell exactly what they are trying to describe and communicate.
With a little more practice, I think I can get it down to more and more simplistic shapes. But, for now, for me, this is minimal.
If you are going to be in Colorado for the Keller Williams shows at the Mishawaka Amphitheatre in Bellvue, Colorado on August 26th and 27th make sure you bring 10 canned goods to trade for this poster (Conscious Alliance will also take monetary donations in exchange for the poster) – check out Keller’s site or Conscious Alliance’s site for more info